Design Label Ridhi Mehra follows a minimalist yet effective design philosophy, working with solid colors and floral embroidery. She has brought together western influences to Indian garments, thus creating her signature contemporary Indian wear, such as her part line of embroidered crop tops which was a runway success.
The label's collections have been featured in reputed magazines like Vogue, Elle, Grazia,Harper's Bazar, Harper's Bazar Bride, Verve, Wedding Vows, Conde Nast Traveller etc., and newspapers like the Hindustan Times, Times of India, Midday, Deccan Chronicle and innumerable fashion and celebrity blogs and websites. The label is favorite amongst Bollywood's elite having been worn by Sonam Kapoor, Kareena Kapoor, Deepika Padukone, Sonakshi Sinha, Alia Bhatt, Priyanka Chopra, Anushka Sharma, Parineeti Chopra, Madhuri Dixit and much more.
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