Studio East6 - where western eastern couture meets western allure.

Studio East6 attire combines the perfect blend of both East and West style elements to achieve fresh, comfortable, and modern Indian-fusion wear. Quality is key in our pieces.

Founded in 2012, Studio East6 (SE6) – based in Chicago, IL – is a pioneer in designing contemporary styles that infuse both western trends with classic eastern Indian silhouettes. SE6 prides itself on pieces that are made with the highest quality fabrics and ensured with a robust quality assurance process.  

Aside from our own SE6 design label, we have established exclusive relationships with some of India’s runway top designers (e.g., Payal Singhal, Ridhi Mehra, Anita Dongre), which we carry in-stock or made-to-order free of charge.

Our goal is to dress each of one of our brides and customers in a featured outfit that has heads turning at every event; we achieve this by spending countless hours working with designers and vendors, meticulously sweating all details. Brides, grooms, bridal parties, and wedding guests can find ready-to-wear outfits on our website or can work with our creative team to design their own unique pieces. If you have any questions or need some outfit inspiration, contact us here!

Where: 1151 W. Madison, Chicago IL 60607 and shipping worldwide
How to shop: In-Store, Online, or Social
Whom: The SE6 customer is all about fresh, easy, affordable luxury
Giving Back: SE6 donates a portion of each sale to the Alzheimer's Association. This is a cause very dear to our heart..

Our Founder & Creative Director:

With a love for fashion and Indian culture, Rupa found herself and like-minded friends in search of clothing that incorporated both Indian and Western trends, while staying true to quality. In 2013, Rupa took a risk and left her position as a pricing strategy manager at a top Fortune 100 retailer to pursue her own unique luxury brand, while working with India’s top runway designers. Rupa built Studio East6 from the ground up on her own. What makes Rupa unique is her ability to perfectly infuse western style trends with traditional Indiansilhouettes and detailing.

As our Creative Director, Rupa designs Studio East6’s private label pieces herself and works closely with each of one our brides to design bespoke outfits for themselves and their bridal parties. Rupa leads the creative direction of the studio such as design, assortment, and partnerships. 

In addition to Founder & Creative Director, Rupa wears a few additional hats: wife, mom, and University of Illinois alum. She's a Chicago native and when she’s not at the studio, you can find her exploring Chicago's restaurants and playing hide & seek (or just hiding) from her two little rugrats.

Her guilty pleasures include watching her beloved Chicago Bears & any Real Housewives series (really?), as well as spending time with family & friends. Sleeping could be a guilty pleasure of hers, but more-so a far off dream as of now... :)

P.S. Why ‘East6’?

Studio East6 is a concept in which "Eastern couture finds Western allure." Within the first purchasing trip to India, it was hard not to notice the locals referring to America as the ‘West’ and India as the ‘East’. The ‘East’ was a perfect reference to help conceptualize the brand. The idea behind '6' was also quite simple. We find it undeniably true that six yards of unstitched fabric, when draped properly, can make every lady look stunning. That is why you often hear the saree described as: “6 yards of splendor; 6 yards of elegance; 6 yards that define the beauty of a woman.”

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Maharani Weddings


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